This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
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Add this copy of How Brands Grow: What Marketers Don't Know to cart. $14.62, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2010 by Oxford University Press.
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Fair. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $14.95, very good condition, Sold by ARC Foundation Thrift Store rated 5.0 out of 5 stars, ships from Ventura, CA, UNITED STATES, published 2010 by Oxford University Press.
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Very Good. Size: 6x0x9; minimal wear to DJ minimal wear on edges of coverYour purchase benefits those with developmental disabilities to live a better quality of life.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $15.11, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2010 by Oxford University Press.
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Fair. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $15.34, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Oxford University Press.
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Add this copy of How Brands Grow: What Marketers Don't Know to cart. $16.25, good condition, Sold by Greenworld Books rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2010 by Oxford University Press.
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Good condition book with a firm cover and clean readable pages. Shows normal use including some light wear or limited notes highlighting yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $16.25, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2010 by Oxford University Press.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $16.51, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2010 by Oxford University Press.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $16.76, good condition, Sold by Goodwill Southern California rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2010 by Oxford University Press.
Add this copy of How Brands Grow: What Marketers Don't Know to cart. $19.99, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Oxford University Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
