Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Consumer Markets and Consumer Buyer Behavior; Business Markets and Business Buyer Behavior; Customer-Driven Marketing Strategy: Creating ...
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Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Consumer Markets and Consumer Buyer Behavior; Business Markets and Business Buyer Behavior; Customer-Driven Marketing Strategy: Creating Value for Target Customers; Products, Services, and Brands: Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing Strategies: Understanding and Capturing Customer Value; Additional Pricing Considerations; Marketing Channels: Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Personal Selling and Sales Promotion; Direct and Online Marketing: Building Direct Customer Relationships; Creating Competitive Advantage; The Global Marketplace; Sustainable Marketing: Social Responsibility and Ethics MARKET: For marketing professionals seeking to enhance their understanding of creating and retaining loyal customers.
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Add this copy of Principles of Marketing: an Asian Perspective to cart. $53.66, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2012 by Pearson Education Centre.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Principles of Marketing an Asian Perspective (Pb 2012) to cart. $63.15, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2012 by Pearson Education Centre.
Add this copy of Principles of Marketing: an Asian Perspective to cart. $116.74, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2012 by Pearson Prentice Hall.
Add this copy of Principles of Marketing: an Asian Perspective 2/E to cart. $199.95, new condition, Sold by textsforsale rated 2.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2012 by Pearson Education Centre.
