Based on three years of research, this techno-marketing manifesto offers concrete guidelines for using technology to accommodate--not overcome--customer resistance. Includes compelling new ideas that will arm companies with the knowledge to implement marketing strategies in the new marketplace. 36 figures, charts & tables.
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Based on three years of research, this techno-marketing manifesto offers concrete guidelines for using technology to accommodate--not overcome--customer resistance. Includes compelling new ideas that will arm companies with the knowledge to implement marketing strategies in the new marketplace. 36 figures, charts & tables.
Read Less
Add this copy of Techno-Ready Marketing: How and Why Your Customers to cart. $6.85, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2007 by Free Press.
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Add this copy of Techno-Ready Marketing: How and Why Your Customers to cart. $20.94, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 2001.
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Add this copy of Techno-Ready Marketing: How and Why Your Customers to cart. $32.40, very good condition, Sold by Robinson Street Books rated 4.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 2001 by Free Press.
Add this copy of Techno-Ready Marketing: How and Why Your Customers to cart. $33.00, poor condition, Sold by Books International rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2001 by Free Press.
