Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of ...
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Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication texts rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In this text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide students through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives.Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
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Add this copy of The Media in Your Life: an Introduction to Mass to cart. $2.53, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Allyn & Bacon.
Add this copy of The Media in Your Life; an Introduction to Mass to cart. $5.00, good condition, Sold by Dunaway Books rated 4.0 out of 5 stars, ships from Saint Louis, MO, UNITED STATES, published by Allyn & Bacon.
Add this copy of The Media in Your Life: an Introduction to Mass to cart. $7.79, good condition, Sold by UHR Books rated 5.0 out of 5 stars, ships from Hollis Center, ME, UNITED STATES, published 1998 by Allyn and Bacon.
Add this copy of The Media in Your Life: an Introduction to Mass to cart. $13.61, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Allyn & Bacon.
Add this copy of Media in Your Life, the: an Introduction to Mass to cart. $22.59, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by Allyn & Bacon.
Add this copy of The Media in Your Life: an Introduction to Mass to cart. $31.12, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Pearson Custom Publishing.
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Add this copy of The Media in Your Life: an Introduction to Mass to cart. $35.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2007 by Allyn & Bacon.
Add this copy of The Media in Your Life: an Introduction to Mass to cart. $35.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2000 by Allyn & Bacon.
Add this copy of The Media in Your Life: an Introduction to Mass to cart. $44.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2003 by Allyn & Bacon.
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Very Good Condition. Some yellow hi-lighting in text, but all text is readable. Binding is tight and solid. Copy is no longer shiny due to normal handling. Bookstore stamp on text block-still a great copy. Quantity Available: 1. ISBN: 0205387012. ISBN/EAN: 9780205387014. Pictures of this item not already displayed here available upon request. Inventory No: 1560802183.
Add this copy of The Media in Your Life: An Introduction to Mass to cart. $44.17, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1997 by Prentice Hall.
This book is only average. It is what you would expect from a textbook. Not a hard read, but lacks excite to keep your interest. It is one fact after another.
