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1. [(Cost Effective Marketing Research: a Guide for Marketing Managers )] [Author: Eric J. Soares] [Dec-1988]
by Eric J. Soares
![[(Cost Effective Marketing Research: a Guide for Marketing Managers )] [Author: Eric J. Soares] [Dec-1988]](https://www3.alibris-static.com/images/elements/image_coming_soon.png)
Seller Description: Fair. Solid binding. Minimal shelf wear. Ex-library with typical library markings/labels. No dust jacket. Different publisher (Quorum), but year (1988) is the same. Your purchase benefits world-wide relief efforts of Mennonite Central Committee. See More Details
ABC-CLIO
hardcover, Fair
Harrisonburg, VA, USA
$90.64
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2. Promotional Feats: the Role of Planned Events in the Marketing Communications Mix
by Soares, Eric J.
Seller Description: New. 0899305156. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-BRAND NEW, FLAWLESS COPY, NEVER OPENED--240 pages. "This volume offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales. The author shows how these planned events can have a dramatic impact on consumer behavior if they are developed and executed carefully, ... See More Details
1991, Quorum Books
ISBN-13: 9780899305158
Hardcover, New
Ferndale, NY, USA
$2,346.50
