Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as branding wisdom. They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on media-by-the-ton spending. The authors show how every successful ...
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Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz's explode an array of myths that have been passing and passed on as branding wisdom. They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on media-by-the-ton spending. The authors show how every successful brand is the sum of relationships between buyer and seller and explain how marketers best communicate with their customers through an integrated approach that reflects the nature of that relationship. Those approaches sets the stage for value-based branding that delivers the best value proposition to customers and increases the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the currency of value-based branding. Getting to it is merely a matter of cutting through all the Brand Babble, all the nonsense about brands and branding that is posing as new marketing insight. This book will be the essential ingredient in more insightful, easier, and, most important, more profitable branding work for both your company and your customers.
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Add this copy of Brand Babble: Sense and Nonsense About Branding to cart. $33.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by South-Western Educational Pub.
Add this copy of Brand Babble: Sense and Nonsense about Branding to cart. $34.76, new condition, Sold by Cloud Runner Books rated 4.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2004 by Racom Communications.
Add this copy of Brand Babble: Sense and Nonsense About Branding to cart. $35.70, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Thomson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780538727143.
Add this copy of Brand Babble to cart. $72.33, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Racom Communications.
