"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&Ms behind the one-way mirror, Im monitoring the groups, the moderator and the client simultaneously. Its tough enough to manage the clients expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I find myself constantly thinking, Wow, hes smart. I wish I thought of that. Hes the best." --George Scribner ...
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"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&Ms behind the one-way mirror, Im monitoring the groups, the moderator and the client simultaneously. Its tough enough to manage the clients expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I find myself constantly thinking, Wow, hes smart. I wish I thought of that. Hes the best." --George Scribner, Research Manager, Organic Inc. "Dynamic, entertaining, and armed with information on new drugs and medical techniques that would challenge the knowledge of most physicians, Tom Greenbaum presides over an attentive yet relaxed group of medical specialists anxious to share their opinions and prejudices with this most charming of focus group moderators. Serving as a polished master of ceremonies, Mr. Greenbaum is able to work with the many individual styles of his physician panel and at the conclusion, leaves one with the sense of having participated in something important." --Alan H. Richman, M.D., Chairman, Department of Radiology of Norwalk Hospital "Tom Greenbaum is a highly effective moderator who has the special ability to quickly learn any subject matter and can conduct groups with expert knowledge. From the discussion guide to the final report, Tom works with speed and accuracy." --Mark Alfonso, V. P. of Marketing, The Purdue Frederick Company "Tom is one of the most competent and intuitive moderators I have ever worked with: not only does he have an impeccable understanding of the technical skills necessary for a successful moderator, he also has a unique and uncanny ability to foster and capitalize on the internal dynamics of any group." --Joseph A. Ciaralli, The Prudential Insurance Company of America "Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need to either live with the guru for a year or read his books." --Dave Quincy, Clarion Marketing and Communications The entire range of facilitation techniques is covered in this comprehensive handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes a wealth of advanced techniques not found in other books on focus group research (on managing group dynamics, energizing a tired group, and digging deeper into the minds of participants.) Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services. While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from reading this book because it will provide them with valuable insights on how to evaluate their moderators work.
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Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $2.67, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1999 by SAGE Publications, Inc.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $5.98, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1999 by Sage Publications.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $5.98, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Sage Publications.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1999 by Sage Publications.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $24.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Sage Publications, Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean From Markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780761920441.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $24.89, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Sage Publications, Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780761920441.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $28.68, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 1999 by SAGE Publications, Inc.
Add this copy of Moderating Focus Groups: a Practical Guide for Group to cart. $28.76, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1999 by SAGE Publications, Inc.
