Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and ...
Read More
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
Read Less
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $2.84, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $7.84, fair condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Havin to cart. $7.96, fair condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2016 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Consumer Behavior: Buying, Having, and Being (12th to cart. $7.98, good condition, Sold by TEXTBOOKBOOKIE rated 5.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $11.99, very good condition, Sold by FirstClassBooks rated 5.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $14.03, good condition, Sold by CampusBear rated 4.0 out of 5 stars, ships from Coppell, TX, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $39.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being to cart. $41.58, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2016 by Pearson.
Add this copy of Consumer Behavior: Buying, Having, and Being (12th to cart. $43.34, very good condition, Sold by Book Words rated 5.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2016 by Pearson.
