This edited collection comprises foundational texts and new contributions that revisit the theory of the �audience commodity� as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance ...
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This edited collection comprises foundational texts and new contributions that revisit the theory of the �audience commodity� as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
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Add this copy of The Audience Commodity in a Digital Age: Revisiting a to cart. $44.84, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by Peter Lang Inc., International Academic Publishers.
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2014, Peter Lang Inc., International Academic Publishers
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2014
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Add this copy of The Audience Commodity in a Digital Age: Revisiting a to cart. $48.71, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by Peter Lang Inc., International Academic Publishers.
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2014, Peter Lang Inc., International Academic Publishers
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Peter Lang Inc., International Academic Publishers
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2014
Language:
English
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New. Trade paperback (US). Glued binding. 328 p. Digital Formations, 94. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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2014, Peter Lang Inc., International Academic Publishers
