This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural ...
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This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication and they are interpreted by a specific cultural understanding. Lacuna theory will be used to discover the perceptions of auto commercials by Germans and Americans to discover if differences in cultural communication and cultural understanding exist in advertising creative strategies. The study will find out how these differences, if present, can be identified and understood so that advertising creatives can begin to either implement standardized commercials that are functional for the auto industry in Germany and America or else adapt their campaigns to better target consumers in each country.
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Add this copy of Using Lacuna Theory to Detect Cultural Differences in to cart. $71.22, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2002 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2002, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Publisher:
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Published:
2002
Language:
English
Alibris ID:
18463906572
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Fine. Trade paperback (US). Glued binding. 190 p. Kulturwissenschaftliche Werbeforschung, 3. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Using Lacuna Theory to Detect Cultural Differences in to cart. $71.94, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2002 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2002, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Publisher:
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Published:
2002
Language:
English
Alibris ID:
18463805391
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 190 p. Kulturwissenschaftliche Werbeforschung, 3. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Using Lacuna Theory to Detect Cultural Differences in to cart. $71.95, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2002 by Peter Lang Group AG.
Edition:
2002, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of Using Lacuna Theory to Detect Cultural Differences in to cart. $73.47, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2002 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2002, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
