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								         Cass R Sunstein
								
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								         Phil M Jones, 
								         
								         Chris Smith
								
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								         Brian Tracy
								
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								         Jonah Berger
								
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								         Rory Sutherland
								
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								         Keenan
								
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								         Shoshana Zuboff
								
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								         Richard H Thaler
								
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								         Dale Carnegie
								
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								         April Dunford
								
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								         Seth Godin
								
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								         Claude C Hopkins
								
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								         David Hoffeld
								
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								         Paco Underhill
								
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								         Charles MacKay
								
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								         Tim Wu
								
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								         Nancy Harhut
								
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								         James Surowiecki
								
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								         Wayne McCulloch
								
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								         Phil Barden, 
								         
								         Rory Sutherland (Foreword by)
								
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								         Tim Harford
								
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								         Joshua Seiden
								
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								         Robert J Shiller
								
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								         Dr. Dan Ariely
								
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