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Notes on the Theory of Choice
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Discrete Choice Methods with...
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Neuromarketing: Understanding...
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Consumer-Centric Category...
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Data-Driven Personalization:...
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The Business of Aspiration:...
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The Tyranny of the Market
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The Rise and Fall of Mass...
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Beyond Listening: Learning...
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The Context Marketing...
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Exotic Preferences:...
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Shop 'Til You Drop: Consumer...
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Accounting for Tastes
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Developing Winning Brand...
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Building Brand Experiences: A...
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Consumer Profiles (Rle...
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The Choice Theory of Contracts
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Migrant Marketplaces: Food...
Elizabeth Zanoni
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Lifestyle Market Segmentation
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Brand Metrics: Measuring...
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The Neuro-Consumer: Adapting...
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