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The Choice Theory of Contracts
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Emotional Branding: The New...
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Know Your Customer: New...
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The One to One Future
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Discrete Choice Methods with...
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You May Also Like: Taste in...
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Brands and the Brain: How to...
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Accounting for Tastes
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The Rise and Fall of Mass...
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Buying Styles: Simple Lessons...
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The Service Startup: Design...
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The Lean Startup: How Today's...
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Neuromarketing
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Developing Winning Brand...
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Shop 'til You Drop: Consumer...
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Building Brand Experiences: A...
Dr. Darren Coleman
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Brand Metrics: Measuring...
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Grocery Revolution
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