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The Righteous Brand: Consumer...
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Data-Driven Personalization:...
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Data-Driven Personalization:...
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The Continuum of Consumer...
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Systemic Bias: Algorithms and...
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The Direct to Consumer...
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The Direct to Consumer...
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Managing Customer Experience...
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The Right Sensory Mix:...
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Brands and the Brain: How to...
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Brand Metrics: Measuring...
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Brand Metrics: Measuring...
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Contemporary Consumption,...
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Contemporary Consumption,...
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The Business of Aspiration:...
Ana Andjelic
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The Business of Aspiration:...
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Country of Origin Effect:...
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The Rise and Fall of Mass...
Lee B Becker (Editor),
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Strategic Shopper Marketing:...
Georg August Krentzel
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The Neuro-Consumer: Adapting...
Anne-Sophie Bayle-Tourtoulou,
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