The next revolution in campaign strategy is upon us: shifting from party-driven to candidate-driven, and now to voter-driven. The 2012 election campaigns bring new innovations that have made campaigns more mobile and more integrated, and allow candidates to reach voters with ever more targeted messages. Tactics such as web fundraising and get out the vote drives via smartphones are changing how candidates advertise, ask for money, interact with the media, coordinate with party organizations, and leverage interest group ...
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The next revolution in campaign strategy is upon us: shifting from party-driven to candidate-driven, and now to voter-driven. The 2012 election campaigns bring new innovations that have made campaigns more mobile and more integrated, and allow candidates to reach voters with ever more targeted messages. Tactics such as web fundraising and get out the vote drives via smartphones are changing how candidates advertise, ask for money, interact with the media, coordinate with party organizations, and leverage interest group support. What do these new strategies mean for the democratic process and governance? Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes-on the presidential, congressional and, gubernatorial levels. New coverage in this edition includes: a brand-new chapter examines how the presence of women in campaigns is changing the campaign dynamic; a brand-new chapter on minorities looks at how African-Americans, Asian Americans and Latino groups and candidates are utilizing new technologies to maximize participation; a brand-new chapter on redistricting explains how the political map will be shifting in 2012-and how that shift will affect candidate and party strategies for both the presidential and House elections; an exploration of how social media-such as twitter and facebook-has become as important as "traditional" new media (i.e. websites) for candidates and campaigns; an examination of how formerly distinct campaign techniques for fundraising, media, polling, and voter mobilization are converging; and a look at how the Citizens United v. FEC decision will impact the issue agenda in campaigns.
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Add this copy of Campaigns on the Cutting Edge to cart. $3.50, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by CQ Press.
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Add this copy of Campaigns on the Cutting Edge, 2nd Edition to cart. $5.21, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2012 by CQ Press.
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Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Good Condition. Book appears to be in Used Good Condition. Cover has some wear, scuffs, dings and corner bumps. Text appears to have multiple markings. Spine is in good condition. Bookstore stickers or markings. Name on inside front cover page. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 1452202842. ISBN/EAN: 9781452202846. Pictures of this item not already displayed here available upon request. Inventory No: 1561044957.
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