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Malcolm Gladwell
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The Tipping Point: How Little...
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Contagious: Why Things Catch...
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Alchemy: The Dark Art and...
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The 22 Immutable Laws of...
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Hooked: How to Build Habit...
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Continuous Discovery Habits:...
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How Brands Grow: What...
Byron Sharp
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Testing Business Ideas: A...
David J Bland,
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Purple Cow: Transform Your...
Seth Godin
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The Lean Product Playbook:...
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Why We Buy: The Science of...
Paco Underhill
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Change or Die: The Three Keys...
Alan Deutschman
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All Marketers Are Liars: The...
Seth Godin
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The Hacking of the American...
Robert H Lustig
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Decoded: The Science Behind...
Phil Barden
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Everything I Know about...
Barry Barnes
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Product Design and Development
Ulrich
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Product Roadmaps Relaunched:...
C Todd Lombardo,
Bruce McCarthy
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Invisible Influence: The...
Jonah Berger
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Marketing Analytics: Based on...
Robert W. Palmatier,
J. Andrew Petersen
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Marketing Metrics
Neil Bendle,
Paul Farris
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Dealers of Lightning: Xerox...
Michael A Hiltzik
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Interviewing Users: How to...
Steve Portigal
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