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Jack Trout
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How Brands Grow: What...
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Testing Business Ideas: A...
David J Bland,
Alexander Osterwalder
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The Lean Product Playbook:...
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Marketing Metrics
Neil Bendle,
Paul Farris
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Designing Experiences
J. Robert Rossman,
Mathew D. Duerden
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Decoded: The Science Behind...
Phil Barden
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Product Design and Development
Ulrich
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The User Experience Team of...
Leah Buley
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Change or Die: The Three Keys...
Alan Deutschman
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The Customer-Base Audit: The...
Peter Fader,
Bruce G S Hardie
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Competing on Thought...
Robert Buday
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Consumer Behavior
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Social Media Marketing All-In...
Michelle Krasniak
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7 Secrets of Persuasion:...
James C Crimmins, PhD
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Dealers of Lightning: Xerox...
Michael A Hiltzik
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Surveys That Work: A...
Caroline Jarrett,
Steve Krug (Foreword by)
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Product Management for Dummies
Brian Lawley,
Pamela Schure
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No B.S. Marketing to the...
Dan S Kennedy
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Conducting Personal Network...
Christopher McCarty, PhD,
Miranda J Lubbers, PhD
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Research That Scales: The...
Kate Towsey,
Elizabeth Churchill (Foreword by)
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Marketing Research
Burns
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Data-Driven Personalization:...
Zontee Hou
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