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W. Chan Kim,
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W Chan Kim,
Renée a Mauborgne
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Style Investing: Unique...
Richard Bernstein
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One to One Future
Don Peppers,
Martha Rogers
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Successful Large Account...
Robert Bruce Miller,
Stephen E Heiman
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Endless Prospects: 301...
C Richard Weylman, CSP
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The Long Tail: Why the Future...
Chris Anderson
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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The White Paper Marketing...
Robert W Bly
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The Context Marketing...
Mathew Sweezey
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Latinos, Inc.: The Marketing...
Arlene Davila
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The Growth Drivers: The...
Andy Bird,
Mhairi McEwan
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Speak American Too: Your...
Paul Jankowski
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Internal Marketing: Your...
William Winston,
Dennis J Cahill
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Segmentation & Positioning...
James H Myers
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Segmentation Strategies for...
Ron Morritt,
Art Weinstein
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The Wide Lens: A New Strategy...
Ron Adner
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Mergers and Acquisitions...
Norman W Hoffmann
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The Maturing Marketplace:...
George P Moschis,
Euehun Lee
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Status Signals: A...
Joel M Podolny
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Blue Ocean Classics
W Chan Kim,
Renée a Mauborgne
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Was There a Pepsi Generation...
Stanley C Hollander,
Richard Germain
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Unlimited Referrals: Secrets...
W R Cates
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