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W Chan Kim
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Mergers and Acquisitions...
Norman W Hoffmann
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Status Signals: A...
Joel M Podolny
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Lincoln, Inc.: Selling the...
Jackie Hogan
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The Context Marketing...
Mathew Sweezey
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Latinos, Inc.: The Marketing...
Arlene Dßvila
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Market Segmentation:...
Michel Wedel,
Wagner A Kamakura
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Curation Nation: How to Win...
Steven Rosenbaum
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Segmentation, Revenue...
Tudor Bodea,
Mark Ferguson
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The W. Chan Kim and Ren?e...
W Chan Kim,
Renee a Mauborgne
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The Dream: How I Learned the...
Gurbaksh Chahal
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Blue Ocean Classics
W Chan Kim,
Ren?e a Mauborgne
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Raising Consumers: Children...
Professor Lisa Jacobson
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Silvercomm: Marketing...
Anne M Cooper,
Young Joon Lim
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Consumer Tribes
Avi Shankar,
Bernard Cova
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Not for Free: Revenue...
Saul J. Berman
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Lifestyle Market Segmentation
Art Weinstein,
Dennis J Cahill
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Handbook of Niche Marketing:...
Art Weinstein
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Internal Marketing: Your...
William Winston,
Dennis J Cahill
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Profit Margins: The American...
Jeremy Groskopf
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The End of Corporate...
C K Prahalad,
Kenneth Lieberthal
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Segmentation Strategies for...
Ron Morritt,
Art Weinstein
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How Consumers Pick a Hotel:...
William Winston,
Dennis J Cahill
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