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An Audience of One: Drive...
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The Context Marketing...
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Blue Ocean Classics
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The Segmentation of Europe:...
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Demographic Targeting: The...
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The W. Chan Kim and Renée...
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Consumer Tribes
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Blue Ocean Strategy, Expanded...
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Segmentation, Revenue...
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Latinos, Inc.: The Marketing...
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Mergers and Acquisitions...
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Curation Nation: How to Win...
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Not for Free: Revenue...
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Boomer Marketing: Selling to...
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The Nature of Marketing:...
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The Dream: How I Learned the...
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Market Segmentation Success:...
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Segmentation Strategies for...
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