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Profit Margins: The American...
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An Audience of One: Drive...
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The Context Marketing...
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Blue Ocean Classics
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The Segmentation of Europe:...
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Ioannis Litsios
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The W. Chan Kim and Renée...
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Renee a Mauborgne
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Consumer Tribes
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Blue Ocean Strategy, Expanded...
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Latinos, Inc.: The Marketing...
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Mergers and Acquisitions...
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Curation Nation: How to Win...
Steven Rosenbaum
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Not for Free: Revenue...
Saul J. Berman
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Boomer Marketing: Selling to...
Dr. Ian Chaston
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The Nature of Marketing:...
C Brymer
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The Dream: How I Learned the...
Gurbaksh Chahal
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Market Segmentation Success:...
Sally Dibb,
Lyndon Simkin
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Fast Path to Corporate Growth...
Marc H Meyer
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Segmentation Strategies for...
Ron Morritt,
Art Weinstein
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Lifestyle Market Segmentation
Art Weinstein,
Dennis J Cahill
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Handbook of Niche Marketing:...
Art Weinstein
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Status Signals: A...
Joel M Podolny
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Raising Consumers: Children...
Professor Lisa Jacobson
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Internal Marketing:...
Barbara Lewis (Editor),
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