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Anne M Cooper,
Young Joon Lim
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Ethnic Marketing: Theory,...
Guilherme Pires,
John Stanton
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The Context Marketing...
Mathew Sweezey
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Blue Ocean Classics
W Chan Kim,
Renée a Mauborgne
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The Segmentation of Europe:...
Dr. Mark Baimbridge,
Ioannis Litsios
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Demographic Targeting: The...
James A. Pooler
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Radios Niche Marketing...
Ashley Herweg
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The W. Chan Kim and Renée...
W Chan Kim,
Renee a Mauborgne
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Consumer Tribes
Bernard Cova,
Robert Kozinets
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Blue Ocean Strategy, Expanded...
W. Chan Kim,
Renee A. Mauborgne
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Segmentation, Revenue...
Tudor Bodea,
Mark Ferguson
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Latinos, Inc.: The Marketing...
Arlene Dávila
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Mergers and Acquisitions...
Norman W Hoffmann
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Curation Nation: How to Win...
Steven Rosenbaum
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Not for Free: Revenue...
Saul J. Berman
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Boomer Marketing: Selling to...
Dr. Ian Chaston
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The Nature of Marketing:...
C Brymer
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Wonder Woman: Marketing...
I Ellwood,
S Shekar
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Market Segmentation Success:...
Sally Dibb,
Lyndon Simkin
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Lifestyle Market Segmentation
Art Weinstein,
Dennis J Cahill
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Handbook of Niche Marketing:...
Art Weinstein
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Status Signals: A...
Joel M Podolny
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Raising Consumers: Children...
Professor Lisa Jacobson
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