Blue Ocean Strategy, Expanded...
W Chan Kim
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Blue Ocean Strategy: How to...
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Ren?e a Mauborgne
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The Discipline of Market...
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Fred Wiersema
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Streetcorner Strategy for...
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Market Segmentation: How to...
Malcolm McDonald
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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Style Investing: Unique...
Richard Bernstein
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One to One Future
Don Peppers
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The New Successful Large...
Robert B Miller,
Stephen E Heiman
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Successful Large Account...
Robert Bruce Miller,
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Endless Prospects: 301...
C Richard Weylman, CSP
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The W. Chan Kim and Ren?e...
W Chan Kim,
Renee a Mauborgne
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The Long Tail
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Silvercomm: Marketing...
Anne M Cooper,
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The Long Tail: Why the Future...
Chris Anderson
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Transicion Al Oceano Azul, La
W Chan Kim,
Renaee Mauborgne
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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The White Paper Marketing...
Robert W Bly
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The Context Marketing...
Mathew Sweezey
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Ipo-Underpricing Im Kontext...
Adrian Hunger
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Was There a Pepsi Generation...
Stanley C Hollander,
Richard Germain
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Niche Strategies for Downtown...
N David Milder,
David Milder
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Making Niche Marketing Work:...
Robert E Linneman
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