Blue Ocean Strategy, Expanded...
W Chan Kim
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Blue Ocean Strategy: How to...
W Chan Kim,
Ren?e a Mauborgne
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The New Successful Large...
Robert B Miller,
Stephen E Heiman
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Style Investing: Unique...
Richard Bernstein
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The Long Tail
Chris Anderson
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Market Segmentation: How to...
Professor Malcolm McDonald,
Ian Dunbar
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The Long Tail: Why the Future...
Chris Anderson
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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The Wide Lens: A New Strategy...
Ron Adner
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One to One Future
Don Peppers
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Transicion Al Oceano Azul, La
W Chan Kim,
Renaee Mauborgne
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Successful Large Account...
Robert Bruce Miller,
Stephen E Heiman
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Mergers and Acquisitions...
Norman W Hoffmann
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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Status Signals: A...
Joel M Podolny
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Lincoln, Inc.: Selling the...
Jackie Hogan
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The Context Marketing...
Mathew Sweezey
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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The Long Tail from...
Chris Anderson,
Shane Clester (Illustrator)
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Market Segmentation: How to...
Malcolm McDonald
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Endless Prospects
C Richard Weylman, CSP (Preface by)
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Curation Nation: How to Win...
Steven Rosenbaum
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Successful Large Account...
Miller Heiman
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Market Segmentation:...
Michel Wedel,
Wagner A Kamakura
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