The Discipline of Market...
Michael Treacy,
Fred Wiersema
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Streetcorner Strategy for...
Robert E Hall
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Market Segmentation: How to...
Malcolm McDonald
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The New Successful Large...
Robert B Miller,
Stephen E Heiman
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
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The W. Chan Kim and Renée...
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Renee a Mauborgne
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The Long Tail
Chris Anderson
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SilverComm: Marketing...
Anne M Cooper,
Young Joon Lim
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Transicion Al Oceano Azul, La
W Chan Kim,
Renaee Mauborgne
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Endless Prospects
C Richard Weylman, CSP (Preface by)
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Latinos, Inc.: The Marketing...
Arlene Davila
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The Dream: How I Learned the...
Gurbaksh Chahal
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Segmentation, Revenue...
Tudor Bodea,
Mark Ferguson
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The Long Tail from...
Chris Anderson,
Cullen Bunn (Adapted by)
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The One to One Future
Don Peppers,
Martha Rogers
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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Raising Consumers: Children...
Professor Lisa Jacobson
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Unmarketable: Brandalism,...
Anne Elizabeth Moore
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Niche Envy: Marketing...
Joseph Turow
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First, Best, or Different:...
John Bradley Jackson
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Needs-Based Market...
James R Taylor
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Consumer Tribes
Bernard Cova,
Robert Kozinets
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Market Segmentation: How to...
Professor Malcolm McDonald,
Ian Dunbar
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Lifestyle Market Segmentation
Art Weinstein,
Dennis J Cahill
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