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The Discipline of Market...
Michael Treacy,
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The Long Tail
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Blue Ocean Shift: Beyond...
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Market Segmentation: How to...
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Transicion Al Oceano Azul, La
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The One to One Future
Don Peppers,
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The W. Chan Kim and Renée...
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Status Signals: A...
Joel M Podolny
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Successful Large Account...
Miller Miller Heiman,
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Endless Prospects
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The Dream: How I Learned the...
Gurbaksh Chahal
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Latinos, Inc.: The Marketing...
Arlene Davila
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Unmarketable: Brandalism,...
Anne Elizabeth Moore
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Streetcorner Strategy for...
Robert E Hall
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Silvercomm: Marketing...
Anne M Cooper,
Young Joon Lim
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Niche Envy: Marketing...
Joseph Turow
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Raising Consumers: Children...
Professor Lisa Jacobson
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Consumer Tribes
Bernard Cova,
Robert Kozinets
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Market Segmentation: How to...
Professor Malcolm McDonald,
Ian Dunbar
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Lifestyle Market Segmentation
Art Weinstein,
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Needs-Based Market...
James R Taylor
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Market Segmentation: Using...
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