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The Discipline of Market...
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Blue Ocean Shift: Beyond...
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Segmentation, Revenue...
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Market Segmentation: How to...
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Endless Prospects
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Successful Large Account...
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The Dream: How I Learned the...
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Unmarketable: Brandalism,...
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First, Best, or Different:...
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Niche Envy: Marketing...
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Latinos, Inc.: The Marketing...
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Streetcorner Strategy for...
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Needs-Based Market...
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Status Signals: A...
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Market Segmentation: Using...
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Marketing by Matrix: 100...
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